Meet our founder

A personal journey into American made.

American Made Products wasn’t created in a boardroom or by a marketing firm.

It was built out of personal frustration, deep research, and years of firsthand experience navigating a marketplace flooded with imported goods and misleading claims.

Founded by
Madelyn Schmidt
Founder, American Made Products
01Where it started

One simple request.

More than five years ago, my husband and I were preparing to move into a new home. During that process, he made a simple request:

“Let’s fill our home with American made products.”

At the time, that sounded straightforward. It wasn’t.

What followed was a deep dive into product labels, brand claims, supply chains, and manufacturing disclosures, many of which were confusing, misleading, or intentionally vague.

That single request sent me down a rabbit hole I didn’t expect, and ultimately led to the creation of American Made Products.

02Discovering the problem

I saw the problem firsthand.

As I began researching furniture, home goods, tools, and everyday essentials, I quickly realized how much work it took to buy what we believed in.

What I found

The label rarely told the truth.

  • Truly American made products were hard to find
  • Many brands used ambiguous or misleading labeling
  • “Made in USA” often meant assembled, designed, or packaged here, while manufacturing happened overseas
  • The market was saturated with cheap foreign imports prioritized over quality and transparency
What it took

Finding the real thing required…

  • Hours of research
  • Digging through corporate disclosures
  • Contacting brands directly
  • Verifying manufacturing claims one by one

It wasn’t consumer-friendly, and it wasn’t scalable for most people.

03Seeing the difference

We chose American made anyway.

Despite the difficulty, we committed to buying American made whenever possible. Over time, the differences became clear.

These weren’t abstract benefits. They were real, lived experiences.

Higher product quality
Better durability and longevity
Transparent sourcing and standards
Confidence in where our money was going
That’s when I realized something important
If this process was difficult for me, someone actively researching and committed to buying American made, it would be nearly impossible for the average consumer.
04Turning research into a resource

From a personal project to something more.

What started as personal research gradually became something bigger. I was already doing the work: verifying brands, identifying trustworthy manufacturers, and separating fact from marketing spin.

Sharing that knowledge felt like the natural next step.

American Made Products was created to
  1. Support American workers, manufacturers, and communities
  2. Bring verified American made brands together in one place
  3. Eliminate guesswork and misleading claims
  4. Help others make informed purchasing decisions
05My commitment

The work doesn’t stop at the app.

In addition to building American Made Products, I continue to:

Research American manufacturing trends

Analyze brand claims and industry practices

Publish educational content and resources

Advocate for transparency in consumer goods

This platform exists to empower, not pressure, people to make informed decisions at their own pace.

Madelyn
Be one of the first

Come build it with me.

Our founding members help shape what comes next: which brands we look into, what we add, and how it all works.

Learn More